Sony to launch first Xperia Aquatech Store in Dubai

Sony Mobile will be opening it’s first underwater store in Dubai called “Xperia Aquatech”. This is a unique store because it is located underwater and placed four meters below the surface. The idea is for trained divers to escort shoppers to the underwater shop. There are water-resistant tablets, phones, and more accessories inside the Xperia Aquatech store.

According to the Sony Mobile Middle East and Africa Vice President Ruediger Odenbach that the store will offer customers “an exhilarating and unforgettable experience, highlighting Xperia’s passion for innovation in the smartphone market“. The store will sell most of Sony’s water resistant products.

VIA: Xperia blog.

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